COAST-2-COAST PROFIT IMPROVEMENT SOLUTIONS
With occupancies down across the nation, what you you doing differently to increase your bottom line? Below are programs that can take your existing property and make it more profitable!
CALL US TODAY AT 1-877-622-5508 EXT 84
MARKET ANALYSIS - Are you leaving money on the table?
$399.00 to $995.00
- A report is produced that maps and surveys each primary competitor. The report then discusses the market strength of the subject property as compared to the competitors’ and includes a graph and matrix for rental rate comparison.
- Each of the primary competitors phone shopped, catalogued and surveyed for:
- Amenity Positioning
- Rental Rate Structure
- Location/Proximity
- Occupancy – when possible
- For a reduced cost we have an option for a D.I.Y. to gather the market data and have Coast-To-Coast complete the market analysis and reporting information.
REVENUE MANAGEMENT REVIEW - Is it time to raise rents?
$1,500.00
- Market survey with prices/discounts, by phone
- Market analysis with price recommendations
- Unit by unit analysis with price strategy
*Property must have self-storage management software
MARKETING TUNE-UP - Are your marekting dollars well spent?
MARKETING TUNE-UP - Are your marketing dollars well spent?
$399.00
Want to increase occupancy? Are you reaching the most potential guests (tenants)? Are your marketing efforts successful, and which ones work best?
- Review e-Commerce - Rentals and Reservations
- Signage – Entry, On-Site, and Marketing
- Direct Marketing – Policy, Practice, Strategy
- Yellow Page Directory
- Direct Mail
- Billboard
- Bus Stop
- Collateral Materials
- Brochures, Post Cards, Business Cards, e-Mailer, Flyers
- Referral Marketing
- Existing Guest
- Move-Out Guest
- Centers of Influence
- B-2-B
- Like Minded
- Peer Group
- Direct Target
- Ancillary Revenue –Merchandise, Fees (Admin and Late)
- Services
- Truck Rental
- Pack & Ship
- U-Pack
- Moving
- Packing
- Record Storage
INTERNET MAREKTING TUNE-UP - Where do you rank on the search engines?
$399.00
Want to increase occupancy? Are you reaching the most potential guests (tenants)? Are your marketing efforts successful, and which ones work best?
- Review Internet Marketing
MANAGEMENT REVIEWS - Is it time for a change?
$1,995*
- We will analyze the existing management practices and procedures. This can be particularly valuable to owners just entering the self-storage business. We will:
- Interview on-site employees
- Analyze potential strengths and weaknesses
- Have the employees “shopped” in person
- Have the employees telephone “shopped”
- Have them complete pre-employment paperwork
- Arrange for drug screening and background investigations
- Verify previous references
- Analyze last auction for:
- Proper notification
- Proper handling of funds
- Auction process
- Analyze collection policies and procedures
- Analyze the rental process for:
- Risk management
- Tenant screening
- Proper documentation
*Does not include travel and expenses.
MANAGEMENT TRAINING
We have several training programs that are available to meet the specific needs of your store. We can also customize content tailored to your specific needs.1
On-Site Consulting or Training at individual property
Pricing: $100.00 per hour on-site, plus $50.00 per hour travel time door to door, plus T/E
Training Seminar – Regionally located to accommodate up to 100 participants
Pricing: $2,500 per day, plus T/E
Webinar Training – Up to 25 participants per webinar
Pricing: $100.00 per hour
Available Training Topics:
Sales Training: Telephone As A Sales Tool
Self-Storage Marketing Made Easy
The Impact Of Discounting
Killer Customer Service Skills
Hiring And Training Self-Storage Managers
The Profit Specialist
Improving the Managers Role In Operations
Maintenance From A Marketing Perspective
The Cost Of Discounting
Jazz Up Your Marketing
Focus On The Guest
Innovative Management
Self-Storage- A Changing Industry
Seminar References
Linnea Appleby – Florida Self Storage Association, President (941) 377-3151
Alex Dixon– Inside Self Storage Expo Account Manager (480) 990-1101
Ginny Sutton – Texas Self Storage Association, President (512) 374-9089
Emily S. Mathews – Texas Self Storage Association, Director (512) 374-9089
AUDITS
If profits are leaking out of the bottom line, it may be time for a third party audit to review store policies, procedures and cash management.
Self-Storage Audit Program – Click HERE to view sample report
Base Audit (See Audit Scope of Work Below)
Pricing: $2,495.00 for up to 600 spaces (additional $1.95 per space above 600 spaces) plus travel and expenses
The above costs are for a store that has computerized site management with an industry standard application. If the facility is not computerized, a separate estimate will be prepared. All spaces must be included, including mailboxes, vehicle parking, mobile storage units, etc.
Additional Products
Premium Audit (2):
Instead of the 30 unit sampling, all units are lease audited, item 5 (5.1 to 5.6).
Last 3 auctions are reviewed
Instead of the 30 unit sampling, 10% of spaces (3) (rented) are payment audited, item 6 (6.1 to 6.5)
Price: Additional $9.95 per unit.
Tenant Estoppels: $9.95 Each
Abandoned Unit Audit:(3) $19.95 Each
Rents In Place Review:(4) $4.95 per unit reviewed
Set Pricing For Street Rates
Examine reports on historical rent increases
Make recommendation for rent increases, phasing if necessary
Audit Scope of Work
- Conduct a 100% space audit, a unit-by-unit inventory and verify against the site computer records. Match up all occupied, vacant, over-locked and lien sale units against computer records.
- Inspect spaces shown as vacant and confirm “rent ready” condition.
- Inspect all “company” units.
- Inspect all “out of service” units.
- Review 30 tenant records for the following:
- Proper match up of legal information from rental agreement to computer record.
- Proper and thorough completion of rental agreements and other documents such as policy and procedures that may require customer signature.
- Proper custodial chain for change of address.
- Proper notification of rental increases.
- Proper identification.
- Proper signatures and acknowledgement.
- Payment audit from source document to bank statement.
- Computer Receipt.
- Hand Receipt.
- Deposit Slip.
- Daily Site Computer Deposit Records.
- Bank Statement.
- Review current marketing programs.
- Review mystery shopping reports.
- If none are available, schedule.(5)
- Review cash control and management procedures.
- Petty Cash.
- Manual Receipt Book.
- Daily Deposits.
- Review delinquency procedure and confirm compliance with 10 tenants.(6)
- Review company’s last auction for compliance with state statute and company collection/lien procedures. (7)
- Review and give suggestions on Yellow Page and Web site advertisement.
- Inspect grounds and make maintenance and repair recommendations. Check for:
- Cleanliness.
- Rent readiness.
- Curb Appeal.
- Deferred maintenance.
- Functional Equipment.
- Review the retail sales inventory report and spot check for accuracy.
- Review Exceptions or “Changed Records” Report.
- Review Non Standard Rent Report.
- Review Marketing Plan.
- Review Management Plan.
- Review Staffing Plan.
- Review Traffic Report for 60 days.
Prepare written report and review with owner the findings (web Conference)(8) within 6 Business Days of the audit.
1There are additional fees for content customization for material that is not part of our current curriculum.
2 Requires base audit
3
Requires Access to suspect units
4 Must be done in conjunction with Market/Pricing Study
5Charge to Client
6 Provided Client has protocol or procedures
7 Client must provide copy of State Statute
8 For an additional fee, the review can be in-person
call lorraine kay today to make more money!
1-877-622-5508 ext 84 Email: lorraine@askrk.com
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