One of the current weaknesses among Self-Storage owners is an acute lack of attention to marketing efforts. Let’s face it; this business has been very, very good to most of us. It is hard NOT to be a success for the right store in the right location.

Nonetheless, many of us are facing tough competitors and in several markets, new state-of-the-art stores are being built. Sure, some of us can bear the burden of a short term reduction in occupancy, or even offer discounts.

Why should we have to slow down cash flows just because of new competition?

The fact of the matter is that many of us have gotten comfortable. We quit paying attention to the basics. Sure, we look at the yellow page when it is up for renewal, but what about a marketing strategy?

If you want to achieve maximum profitability from your Self-Storage asset, you need to be actively involved in the management. Even if you employ a fee management company, are you reviewing a marketing plan each year which sets forth a plan of action specifically tailored to your store and market, or is it the “same old, same old”?

The professional team at Coast to Coast can create the annual marketing plan which covers key fundamentals such as:

• Call Centers
• Collateral Materials
• Direct Mail
• Direct Marketing
  - Phone
  - Visits
• Internet Presence
• Signage
• Yellow Pages
  - What size ad?
  - What color??
   -Which books???

Getting the phone to ring or “drive-by’s” to stop in is only part of the success story. Beyond advertising is a sales strategy, tied to training, pricing and positioning. 

In strategic alliance with Self-Storage Promotions, a Revelation Media Company, Coast to Coast can execute a turnkey strategy or a tune-up! Call us today at 877-622-5508 Ext. 81 for a free consultation.